If you could do with some added profits in your pool, spa or sauna business then solving these little errors could add up to a real difference.
Read MoreIn the Business Planning section you will find posts and articles that will be of use and of interest to anyone running a wet leisure business.
They might be suggestions on how to increase profitability, or keep a lid on unnecessary costs. There are articles on best business practice, as well as posts on new trends that might be entering the wet leisure market.
We hope that by sharing some of this knowledge we can help your business to expand and grow.
The head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreMarketing an expensive product
Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.
Read MoreBusiness planning for the year ahead
In this article we will look at business planning for the coming year and some of the issues you should consider in your wet leisure business plan.
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
Read MoreAdvertising – what’s the benefit?
This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?
Read MoreYour marketing strategy for the coming year
This article will look at how marketing is important to your pool business and explore some of the ways that you can begin to market your business successfully or improve the Marketing Strategy that you already have.
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