It’s starting to seem as if that’s a question not even the politicians know the answers to, but here are my honest thoughts.
Read MoreAre you in or are you out?
The traditional media and social media are full of comment and opinion about Brexit and the EU. Unfortunately, that is mostly what it appears to be; just comment and opinion.
Read MoreAre you part of the 60% looking forward to a great 2016?
SPATEX, surveys, social marketing and a stunning offer. It’s definitely time to get your ducks in a row for the coming season.
Read MoreIs this the future?
Forget your crystal ball, there are more tried and trusted ways to see what the future might have in store.
Read MoreDid you have a good season? What might make next year better?
As we move into autumn, things are starting to slow down. So while the highs and lows of the summer are still fresh in your mind, now is the time to plan for a perfect 2016.
Read MoreWithout the people who work there, is any business much more than a building and a bank account?
You won’t have to wait long to hear people talking about how important their employees are to their business, how valued and special their staff are. But what can we do to put real meaning behind that and not just pay lip service to the idea?
Read MoreHow Meerkats and mustachioed opera singers have affected the wet leisure industry.
Whatever you might think about how the Internet has changed the wet leisure business, the web has radically altered the way we all approach making purchase decisions, how we go about buying stuff. But is it all going a bit too far?
Read MoreI looked for a weather forecast for the coming summer. You’ll be amazed what I found.
It seems that the wonders of modern science can allow us to predict the future with greater and greater accuracy.
Read MorePolitics aside, how will the election affect our business?
Even before the polls opened, the election had an effect on the wet leisure business. Now that we have a new government, that will have an effect too. What are the areas where we are likely to see that happen?
Read More“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.
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