Our industry got out of the blocks early this year and we all know what it will take to make 2021 a fantastic season so, is it going to happen?
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
What do meditation apps, online fitness and the wet leisure industry all have in common?
The Wet Leisure Industry Survey Report came out last month and it shows the massive affect that COVID has had on our industry. It made 2020 a year like no other. In fact, for some wet leisure businesses, it made it the best year they have ever had.
Read MoreWe talk about how the pandemic has changed our businesses and our society but surely what matters most is how it might have changed us as people.
I guess everyone thinks of himself or herself as ‘normal’ but what might the new sort of normal person be like?
Read MoreSocial media has taken over the world! Or is that just fake news?
In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…
Read MoreWell, here we all are then. Normal, version 2.0
It doesn’t look normal. It doesn’t feel normal. And I’m not really sure how new it is. On the other hand, I know of something that is definitely new and I’m pretty sure will become normal in the pool maintenance business.
Read MoreConcern about the present and confusion about the future; that’s what we all feel, but it is different for each of us.
COVID-19 has infected and affected almost the entire world. At the moment our only way of fighting back is by standing together and staying apart but everyone’s experience of the disease and its consequences is unique and individual and it’s important to realise that.
Read MoreI have re-written this article once already. I wonder how accurate it will be when you finally read it.
When I first wrote this article at the beginning of March I set out to write a very positive piece. Today, I decided it needed what they call, another run through the typewriter.
Read MoreThis might be controversial, but perhaps things aren’t as bad as we think.
Apparently, evolution has programmed us to take more notice of bad news than good. How is that working out for us?
Read MoreRequires batteries.
Coal, oil and batteries all store energy. If you had said just a decade ago that we would be looking at a future where the most important source of power could be the third one I doubt many people would have believed you.
Read MoreDon’t worry. Be happy. Is it really that difficult?
They say that it takes a lot more muscles to frown than to smile and I am starting to wonder if the same sort of thing can’t be said for emotions. What I mean is this.
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