Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
Read MoreExpand your horizons.
Golden Coast support package contains everything you need to sell pools… and saunas
Read MoreRunning rings around the competition. What London 2012 can teach us about marketing.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.
Read MoreLittle things that can make a big difference to your profits
If you could do with some added profits in your pool, spa or sauna business then solving these little errors could add up to a real difference.
Read MoreDon’t be afraid to sell. How to sell more and enjoy it
Some people are better at selling than others but everyone can be a better salesperson. Here are some tips on how your pool, sauna or hot tub business can sell more.
Read MoreHow to sell more to your existing customers
How can your wet leisure business sell more to your existing pool, sauna or hot tub customers and is that more profitable than marketing to new customers?
Read MoreEvent planning and exhibitions
In this article we will look at how you can plan to get the most out of an event or an exhibition.
Read MoreTop tips for direct mail
What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.
Read MoreCosting your pool build.
In this article we will look at some of the issues that you should be considering when costing a pool build project.
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