Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
Read MoreBack to work after the summer.
How you can use other people’s holidays to boost your sales of spas, saunas and pools.
Read MoreSunny with a chance of profit?
The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business or just hope for a brighter forecast?
Read MoreWord of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read More‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
Read MoreExpand your horizons.
Golden Coast support package contains everything you need to sell pools… and saunas
Read MoreBusiness premises and showrooms
Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Read MoreImproving Google Performance: Basics for pool and sauna businesses
Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.
Read MoreThe amazing Spa FROG
Did you know that FROG is the only mineral systems for spas & hot tubs that works with low levels of bromine or chlorine?
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