Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.
Read MoreThe amazing Spa FROG
Did you know that FROG is the only mineral systems for spas & hot tubs that works with low levels of bromine or chlorine?
Read MoreStop worrying, start selling – 4 ways to take control
I don’t know about you, but I’m sick and tired of being at the mercy of the weather. Don’t get me wrong: I love the Wet Leisure industry. It has always been my family trade, and our father’s before us. It’s in our blood.
Read MoreIt never rains, but it pours
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a […]
Read MoreThe Hosepipe Ban; how the water shortage affects wet leisure
There is concern and confusion in the industry about what the drought measures actually are and how they will affect us. The facts aren’t great, but they are better than the rumours. What are the facts? Seven water companies across south and eastern England are introducing hosepipe bans from Thursday, 5 April 2012. These are: […]
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreLooking Back at the Year Ahead
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
Read MoreGolden Coast Stays Ahead
Maintaining its position, Golden Coast has won Marquis Spas’ ‘Best’ International Distributor of the Year award for top international sales for the eighth year running.
Read MoreEssential ingredients
Golden Coast has introduced a new line of ‘hot tub only’ water treatment products for 2011 as part of its ‘Essentials’ spa and hot tub accessory products. The new product line will join the established ‘Swimmer’ brand specifically formulated for swimming pools.
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