How’s 2012 been for you; we really want to know.


It is feeling as if 2012 has been ‘winterised’ now. Its covers are on and it’s been put away for another year. But how have the last twelve months been? We’d like you to tell us all about it in our annual survey of the whole wet leisure industry; more on ‘how’ and ‘why’ later. […]

“That’s summer down the d-rain.”


That was the headline in The Sun newspaper on 7th July 2012. Say what you will about The Sun, sometimes they sum up our nation’s mood in just a few words and in this instance it feels like they summed up our industry’s mood as well. To quote from the BBC Weather service, “The year […]

Looking Back at the Year Ahead


If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]