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What Women Want

Posted on 18th April 2013 by Jamie

According to a recent survey, women are the primary decision maker in purchasing decisions in 85% of households. Are you listening to them?

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Posted in Blog, Sales and Selling   |   Tags: advice, buying, consumers, control, decision, female, health, listen, pool, purchasing, quality, recommendations, sauna, service, spa, talk, woman, women

The head, the heart and their wallet. Psychology and marketing

Posted on 8th March 2012 by Jamie

A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.

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Posted in Blog, Business Planning   |   Tags: buying, emotional, hot tub, marketing, partnership, pool, psycology, rational, sauna, spa, trust, value, wet leisure

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