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How will Brexit affect us? How will it affect you?

Posted on 11th July 2016 by Jamie

It’s starting to seem as if that’s a question not even the politicians know the answers to, but here are my honest thoughts.

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Posted in Industry Insights   |   Tags: advice, brexit, business, EU, hot tub, innovative, knowledge, marketing, pool, sauna, spa, wet leisure

Are you part of the 60% looking forward to a great 2016?

Posted on 1st March 2016 by Jamie

SPATEX, surveys, social marketing and a stunning offer. It’s definitely time to get your ducks in a row for the coming season.

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Posted in Industry Insights   |   Tags: Badu, DEL, easyfit, ebook, marketing, SPATEX, survey, Ultima, wet leisure

Direct mail or email? There is still a lot to be said for using the post.

Posted on 12th November 2015 by Jamie

With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?

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Posted in Blog, Traditional Marketing   |   Tags: customers, email, marketing, wet leisure

Did you have a good season? What might make next year better?

Posted on 14th September 2015 by Jamie

As we move into autumn, things are starting to slow down. So while the highs and lows of the summer are still fresh in your mind, now is the time to plan for a perfect 2016.

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Posted in Industry Insights   |   Tags: business, ebooks, marketing, pool, profit, sales, sauna, spa

A website doesn’t last forever. Are you keeping up with Google changes?

Posted on 29th May 2015 by Jamie

Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind?

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Posted in Blog, Digital Marketing   |   Tags: google, information, loading time, marketing, navigation, pool, sauna, search engine, SEO, spa, thin content, traffic, website, wet leisure

“I would recommend your business to anyone!” How to get the most out of testimonials.

Posted on 14th May 2015 by Jamie

Great testimonials from your customers can really make your business stand out so are you making the most of them?

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Posted in Blog, Social Media Marketing   |   Tags: customers, facebook, feedback, marketing, pool, recommendations, sauna, spa, testimonials, twitter, website, wet leisure

A simple guide to Google AdWords and pay-per-click advertising.

Posted on 29th April 2015 by Jamie

This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.

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Posted in Blog, Digital Marketing   |   Tags: advert, adwords, campaigns, descriptions, google, keyword, links, marketing, meta, pay per click, ppc, ranked, search, SEO, tags, traffic, website

“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”

Posted on 14th April 2015 by Jamie

Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.

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Posted in Industry Insights   |   Tags: Advertising, facebook, instagram, likes, linkedin, marketing, pol, sauna, social media, spa, twitter

The human touch.

Posted on 11th August 2014 by Jamie

Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?

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Posted in Blog, Digital Marketing, Traditional Marketing   |   Tags: blog, community, customers, facebook, instagram, linkedin, marketing, personality, pool, sauna, social media, spa, twitter

It seems our industry is solar powered, but how efficient are we being?

Posted on 7th July 2014 by Jamie

The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?

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Posted in Industry Insights   |   Tags: business, covers, DEL, duratech, heat pumps, marketing, retro-fit, sauna, showrooming, solar, spa, swimming pool

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