It’s starting to seem as if that’s a question not even the politicians know the answers to, but here are my honest thoughts.Read More
Are you part of the 60% looking forward to a great 2016?
SPATEX, surveys, social marketing and a stunning offer. It’s definitely time to get your ducks in a row for the coming season.Read More
Direct mail or email? There is still a lot to be said for using the post.
With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?Read More
Did you have a good season? What might make next year better?
As we move into autumn, things are starting to slow down. So while the highs and lows of the summer are still fresh in your mind, now is the time to plan for a perfect 2016.Read More
A website doesn’t last forever. Are you keeping up with Google changes?
Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind?Read More
“I would recommend your business to anyone!” How to get the most out of testimonials.
Great testimonials from your customers can really make your business stand out so are you making the most of them?Read More
A simple guide to Google AdWords and pay-per-click advertising.
This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.Read More
“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.Read More
The human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?Read More
It seems our industry is solar powered, but how efficient are we being?
The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?Read More