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How do you deal with being ‘too expensive’?

Posted on 20th August 2014 by Jamie

Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?

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Posted in Blog, Sales and Selling   |   Tags: benefits, cheap, expensive, features, on-line, pool, price, quality, sauna, showroom, spa, value, web

Getting the price right

Posted on 8th January 2013 by Jamie

Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.

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Posted in Blog, Sales and Selling   |   Tags: cheap, competition, cost, margin, mark up, price, profit, reputation, service, turnover, value, wet leisure

The head, the heart and their wallet. Psychology and marketing

Posted on 8th March 2012 by Jamie

A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.

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Posted in Blog, Business Planning   |   Tags: buying, emotional, hot tub, marketing, partnership, pool, psycology, rational, sauna, spa, trust, value, wet leisure

These aren’t the easiest of times

Posted on 5th September 2011 by Jamie

Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.

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Posted in Industry Insights   |   Tags: benefits, economic downturn, margin, marketing, online, price, promotions, recession, sales messages, value

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