A simple, six-point checklist that you should put your business through at least once a year.Read More
How do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?Read More
How many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.Read More
How to boost your sales in a tough market.
Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up.Read More
Tips on how to sell more saunas.
The sauna market is becoming increasingly lucrative for the wet leisure industry but how can you increase that revenue stream?Read More
Customer satisfaction for the wet leisure industry
Customer satisfaction builds word of mouth referrals, a healthier profit margin and can help grow your business. So what issues do you need to consider on this important topic.Read More
What Women Want
According to a recent survey, women are the primary decision maker in purchasing decisions in 85% of households. Are you listening to them?Read More
‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?Read More
Getting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.Read More
How to keep your customers happy
In this article we have some sound advice on how to give good customer service in your pool, spa or sauna business.Read More