Being on hold has started to feel like the modern version of purgatory; a digital iteration of the state of limbo. Or is it just what happens when some CFO says, ‘I’m not really sure we need this many people answering the phones’?Read More
PoolCop is like having your engineer in the customer’s plant room all the time.Read More
Unexpected item in the bagging area.
The rise of the machines. Skynet and The Matrix aside, is the real threat that self-service checkout in Tesco?Read More
Triogen Service Kits
Over time the performance of a Triogen UV system can be compromised as the lamp degrades and perishable items fail.Read More
Crystal chemical dosing systems. From Golden Coast and you.
There’s been a clear growth in demand for automatic pool dosing systems, but it’s not always been the easiest opportunity for the industry to respond to. That’s why we developed Crystal.Read More
How Meerkats and mustachioed opera singers have affected the wet leisure industry.
Whatever you might think about how the Internet has changed the wet leisure business, the web has radically altered the way we all approach making purchase decisions, how we go about buying stuff. But is it all going a bit too far?Read More
6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.Read More
“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.Read More
“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]Read More
Text messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.Read More