I think that everyone who works in the industry must have one or two favourite products. It might be something lavish like a moving floor, eco-friendly like a heat pump or just something that works really well like a particular fixing.
Read MoreWet Leisure Survey goes digital
Golden Coast launches the industry’s only market intelligence website.
Read MoreAre you part of the 60% looking forward to a great 2016?
SPATEX, surveys, social marketing and a stunning offer. It’s definitely time to get your ducks in a row for the coming season.
Read MoreIs this the future?
Forget your crystal ball, there are more tried and trusted ways to see what the future might have in store.
Read MoreWithout the people who work there, is any business much more than a building and a bank account?
You won’t have to wait long to hear people talking about how important their employees are to their business, how valued and special their staff are. But what can we do to put real meaning behind that and not just pay lip service to the idea?
Read MoreIf knowledge is power, are we choosing to run at half throttle?
If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreBusiness planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.
Read MoreThe weather report or the Wet Leisure Survey?
Looking forward to next year, both of these two things are going to be important for managing your business but to be honest, you can only really influence one of them.
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