2021, like every year, was ushered in with a host of predictions. In the Chinese calendar it was the year of the Ox forecasting good fortune and hard work. The UN designated 2021 as International Year of Peace and Trust and the UK media saw 2021 as the year that vaccines would save our summer, […]
Read MoreOur time to shine?
The world is in a funny old place at the moment and even through rose-tinted glasses it can look a bit gloomy. And then a thought struck me…
Read MoreHas SPATEX ‘turned of age’, or has the industry matured?
The industry show has just celebrated its 21st, we turn 40 this year. Will 2017 be the year the wet leisure industry comes of age?
Read MoreAre you part of the 60% looking forward to a great 2016?
SPATEX, surveys, social marketing and a stunning offer. It’s definitely time to get your ducks in a row for the coming season.
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreThe weather report or the Wet Leisure Survey?
Looking forward to next year, both of these two things are going to be important for managing your business but to be honest, you can only really influence one of them.
Read MoreI’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.
Read MoreIf I see another motivating quote for 2013, I think I might be ill.
A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.
Read MoreGetting the most from attending SPATEX.
Over 100 companies will be exhibiting at SPATEX 2013 and they will be planning on making the most of the event. How do you, as an attendee or visitor, make the most of it?
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