Strengthening our sales support.

Sales and electronics specialist appointed to technical team.

As wet leisure industry continues to grow, Golden Coast has strengthened its technical support team with the addition of Swedish electronics specialist Erik Soderlund.

A trained electrical installer, Erik has a strong history of delivering sales support. He boasts a wealth of experience, gained through a long and varied career supporting the needs of businesses of all shapes and sizes.

The new appointee brings with him a real passion for wet leisure. A keen diver, he is a qualified instructor, divemaster and boat captain, who has led diving expeditions in the Cayman Islands, Bahamas and Thailand.

As the UK’s biggest independent supplier of wet leisure products to the trade, Golden Coast takes pride in providing the highest levels of customer service in the industry, backed by knowledgeable customer support for their thousands of product lines: from automatic pool cleaners and chemical dosing systems to counter current units, lighting and finishes.

“Our growing customer base deserves the highest levels of technical sales support possible, and we endeavour to deliver.” says Golden Coast managing director Jamie Adams.

“We are pleased to welcome Erik to our team of product specialists. He brings with him an exceptional sales record and the rich technical knowledge that will surely be of huge benefit to our customers – helping their businesses to grow.

“And, as if that wasn’t enough,” enthuses Jamie, “like many of the Golden Coast team, he’s a very keen cyclist. At the rate with which our roster of cyclists is growing, it’s looking like we may have enough to put forward a team for the Tour de France 2017.”

For further information about Golden Coast, visit, call 01271 378100 or email