The Wet Leisure Industry Survey Report came out last month and it shows the massive affect that COVID has had on our industry. It made 2020 a year like no other. In fact, for some wet leisure businesses, it made it the best year they have ever had.Read More
In the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
I guess everyone thinks of himself or herself as ‘normal’ but what might the new sort of normal person be like?Read More
In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…Read More
It doesn’t look normal. It doesn’t feel normal. And I’m not really sure how new it is. On the other hand, I know of something that is definitely new and I’m pretty sure will become normal in the pool maintenance business.Read More
COVID-19 has infected and affected almost the entire world. At the moment our only way of fighting back is by standing together and staying apart but everyone’s experience of the disease and its consequences is unique and individual and it’s important to realise that.Read More
When I first wrote this article at the beginning of March I set out to write a very positive piece. Today, I decided it needed what they call, another run through the typewriter.Read More
Apparently, evolution has programmed us to take more notice of bad news than good. How is that working out for us?Read More
Coal, oil and batteries all store energy. If you had said just a decade ago that we would be looking at a future where the most important source of power could be the third one I doubt many people would have believed you.Read More
They say that it takes a lot more muscles to frown than to smile and I am starting to wonder if the same sort of thing can’t be said for emotions. What I mean is this.Read More
The rise of the machines. Skynet and The Matrix aside, is the real threat that self-service checkout in Tesco?Read More