If you don’t like the way the world is at the moment, just give it a minute and I’m sure it will soon all look completely different. It will have changed. Again.Read More
In the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
“You are caller number…24 in the queue.”
Being on hold has started to feel like the modern version of purgatory; a digital iteration of the state of limbo. Or is it just what happens when some CFO says, ‘I’m not really sure we need this many people answering the phones’?Read More
Welcome to the Metaverse. It’s the next big thing.
We are being told that there is a brave new world where everyone will spend all their money and all their time but it doesn’t exist yet so what is all the fuss about?Read More
We were having a heatwave, a tropical heatwave.
We are looking at the driest summer for 87 years and Britain has just recorded its highest ever temperatures but guess what, as far as pools and hot tubs are concerned, it just seems to be the wrong sort of summer.Read More
From the Great Resignation to hybrid working and nationwide labour and skill shortages, the world of work is seeing a lot of changes. It just isn’t the same old nine-to-five anymore.Read More
The only certainty right now is change.
Even as we begin to see how the world has changed, it changes again. It feels as if we are standing on shifting sands with little idea of what tomorrow might bring.Read More
It’s a family affair.
A lot of wet leisure businesses are family businesses, as ours is. What’s it like being in business with your father, your brother, sister or aunt? What is it like when your boardroom table is also the kitchen table?Read More
How good a year was that?
2021, like every year, was ushered in with a host of predictions. In the Chinese calendar it was the year of the Ox forecasting good fortune and hard work. The UN designated 2021 as International Year of Peace and Trust and the UK media saw 2021 as the year that vaccines would save our summer, […]Read More
A climate for change.
We are certainly a solar powered industry but can you have too much of a good thing and should we be investing in a better future?Read More
A short history of summer.
This season is set to be a memorable one for our industry, which set me thinking back over summers that have been.Read More