This week marks Men’s Health Week, an annual campaign dedicated to raising awareness of the various complex issues affecting men’s physical and emotional wellbeing. Working in a predominantly male industry, this is an issue that is close to our hearts. But that’s not the only reason that we’ve been acknowledging Men’s Health Week in the […]
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
It’s Global Wellness Day – and the wet leisure industry is more relevant than ever before
Today marks Global Wellness Day, an international initiative to promote the concept of “living well.” But what does it really mean to live well? And what role does the wet leisure industry have to play in promoting a brighter, healthier approach to everyday life? The slogan for this year’s Global Wellness Day, or GWD, is […]
Read MoreNew beginnings
We live and work in a world that is constantly changing and most of the time that is all that we experience, a change. But sometimes it can feel like something more than that. It can feel like a new beginning. I’m new to this. I haven’t merged two businesses into one before and I […]
Read MoreEnergy efficiency rating and labeling for spas in the UK. Is it on its way?
It’s true to say that ideas, regulations and practices cross the pond, from America to the UK, as easily as a Jacuzzi on a container ship. So it might be worth taking a look at what could be coming our way in the next couple of years. The Biden administration has been rolling out energy […]
Read MoreThe results are in
This will be the twelfth year of the Wet leisure Industry Survey. To be honest, it doesn’t feel as if we have been going that long but if the records show we have, then we have. And that is one of the reasons for the survey. Memory plays tricks on us; some things we miss-remember, […]
Read MoreSpare a little change.
If you don’t like the way the world is at the moment, just give it a minute and I’m sure it will soon all look completely different. It will have changed. Again.
Read More“You are caller number…24 in the queue.”
Being on hold has started to feel like the modern version of purgatory; a digital iteration of the state of limbo. Or is it just what happens when some CFO says, ‘I’m not really sure we need this many people answering the phones’?
Read MoreWelcome to the Metaverse. It’s the next big thing.
We are being told that there is a brave new world where everyone will spend all their money and all their time but it doesn’t exist yet so what is all the fuss about?
Read MoreWe were having a heatwave, a tropical heatwave.
We are looking at the driest summer for 87 years and Britain has just recorded its highest ever temperatures but guess what, as far as pools and hot tubs are concerned, it just seems to be the wrong sort of summer.
Read MoreWork.
From the Great Resignation to hybrid working and nationwide labour and skill shortages, the world of work is seeing a lot of changes. It just isn’t the same old nine-to-five anymore.
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