With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?
Read More6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.
Read MoreThe human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Read MoreText messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.
Read MoreBack to work after the summer.
How you can use other people’s holidays to boost your sales of spas, saunas and pools.
Read MoreHolding your own event or open day
Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right?
Read MoreWord of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read MoreNetworking and the wet leisure industry
Networking is a way of making new business relationships and meeting new potential customers so how can it work for you and your wet leisure business?
Read MoreCost effective marketing materials
Everyone needs some marketing materials but these days budgets are often tight so how does your wet leisure business make the most of what you have to spend.
Read MoreHow to write a newsletter
Newsletters keep your wet leisure business in touch with its customers and keep them informed of your latest products and services. This article gives some advice on how to write one.
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