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Golden Coast / News & Offers / Sales & Marketing / Traditional Marketing

Traditional Marketing

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Direct mail or email? There is still a lot to be said for using the post.

Posted on 12th November 2015 by Jamie

With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?

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Posted in Blog, Traditional Marketing   |   Tags: customers, email, marketing, wet leisure

6 reasons your customers might be going elsewhere.

Posted on 2nd April 2015 by Jamie

A simple, six-point checklist that you should put your business through at least once a year.

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Posted in Blog, Sales and Selling, Traditional Marketing   |   Tags: customers, design, innovation, pool, quality, sauna, service, showroom, spa, staff, wet leisure

The human touch.

Posted on 11th August 2014 by Jamie

Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?

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Posted in Blog, Digital Marketing, Traditional Marketing   |   Tags: blog, community, customers, facebook, instagram, linkedin, marketing, personality, pool, sauna, social media, spa, twitter

Text messaging: simple and cost effective marketing.

Posted on 3rd January 2014 by Jamie

Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.

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Posted in Blog, Traditional Marketing   |   Tags: chemicals, customer, link, marketing, messaging, pool, service, smartphone, SMS, spa, text, website, wet leisure

Back to work after the summer.

Posted on 12th August 2013 by Jamie

How you can use other people’s holidays to boost your sales of spas, saunas and pools.

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, business, database, e-mail, facebook, holiday, hot tub, internet, marketing, pool, sauna, social media, spa, summer, wet leisure

Holding your own event or open day

Posted on 9th April 2013 by Jamie

Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right?

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Posted in Blog, Traditional Marketing   |   Tags: advert, customers, database, displays, event, location, marketing, open day, pool, PR, radio, sauna, showroom, spa, wet leisure, wet-test

Word of mouth advertising

Posted on 20th March 2013 by Jamie

In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, customers, hot tub, pool, press, promotion, radio, recommendations, sauna, service, social media, website, wet leisure, word of mouth

Networking and the wet leisure industry

Posted on 26th July 2012 by Jamie

Networking is a way of making new business relationships and meeting new potential customers so how can it work for you and your wet leisure business?

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Posted in Blog, Traditional Marketing   |   Tags: business link, group, marketing, meeting, message, networking, rapport, relationships, social media, wet leisure

Cost effective marketing materials

Posted on 17th July 2012 by Jamie

Everyone needs some marketing materials but these days budgets are often tight so how does your wet leisure business make the most of what you have to spend.

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Posted in Blog, Traditional Marketing   |   Tags: agency, artwork, budget, business card, design, desktop publishing, logo, mailshot, marketing, newsletter, printer, website, wet leisure

How to write a newsletter

Posted on 11th July 2012 by Jamie

Newsletters keep your wet leisure business in touch with its customers and keep them informed of your latest products and services. This article gives some advice on how to write one.

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Posted in Blog, Digital Marketing, Traditional Marketing

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