In response to growing customer demands for pool improvements, we have updated our popular retrofit sales brochure, Ideas and Inspiration for Improving your Pool.Read More
Business planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.Read More
The wet leisure industry and the great, British weather.
The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business?Read More
Some overall trends in the Leisure Market
Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends.Read More
3 tips for better business in 2013
In this article we look at three areas that anyone who wants to grow their pool, spa or sauna business in 2013 should focus their attention on.Read More
A forecast for the economy in 2013
The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be?Read More
How might the 2012 Olympics affect my wet leisure business?
The 2012 Olympics is perhaps the biggest event on the calendar this year but what threats and opportunities does it pose for your wet leisure business?Read More
Running rings around the competition. What London 2012 can teach us about marketing.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.Read More
6 things to do in difficult times
In this article, advice on 6 simple things to think about as you steer your wet leisure business through these difficult times.Read More
Top tips for cutting costs
An article looking at some tips and ideas to cut costs in your business without causing serious damage.Read More