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‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?

Posted on 6th October 2014 by Jamie

Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?

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Posted in Industry Insights   |   Tags: britain, hot tub, linkedin, media, pool, ricoh, sauna, spa, SPATEX, summer, survey, wet leisure

Marketing your wet leisure business is only complicated if you make it that way.

Posted on 9th May 2014 by Jamie

Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.

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Posted in Blog, Business Planning   |   Tags: customer, digital, facebook, marketing, media, pool, salesman, sauna, SEO, spa, target, wet leisure

Why use Darlly Filter Cartridges?

Posted on 28th February 2014 by Jamie

Using inferior filter cartridges is a major source of problems. Not only do they fail to give users the water quality and clarity that is so essential to the pool and spa experience but they are a false economy.

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Posted in Blog   |   Tags: cake, cartridge, Darlly, filter, filtration, media, microban, pleats, pool, reemay, spa

How to write a press release

Posted on 17th February 2012 by Jamie

In this article we will be looking at the best ways of writing a press release to promote your wet leisure business.

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Posted in Blog, Traditional Marketing   |   Tags: how to, journalists, media, press release, public relations, read, reporters, story, writing

A short guide to good Public Relations (PR)

Posted on 23rd January 2012 by Jamie

PR (Public Relations) can be of enormous benefit to your pool, spa or sauna business. This article will give you some ideas as to what PR is all about and how you can make it work for you.

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Posted in Blog, Traditional Marketing   |   Tags: media, papers, positive, PR, press release, radio, reputation, story, wet leisure

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