Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business.
Read More“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read More“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]
Read MoreMarketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
Read MoreHow many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.
Read MoreText messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.
Read MoreHow to deal with customer complaints on social media.
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.
Read MoreCustomer satisfaction for the wet leisure industry
Customer satisfaction builds word of mouth referrals, a healthier profit margin and can help grow your business. So what issues do you need to consider on this important topic.
Read MoreHow to keep your customers happy
In this article we have some sound advice on how to give good customer service in your pool, spa or sauna business.
Read MoreLittle things that can make a big difference to your profits
If you could do with some added profits in your pool, spa or sauna business then solving these little errors could add up to a real difference.
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