As we move into autumn, things are starting to slow down. So while the highs and lows of the summer are still fresh in your mind, now is the time to plan for a perfect 2016.Read More
How Meerkats and mustachioed opera singers have affected the wet leisure industry.
Whatever you might think about how the Internet has changed the wet leisure business, the web has radically altered the way we all approach making purchase decisions, how we go about buying stuff. But is it all going a bit too far?Read More
Reasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.Read More
“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.Read More
Replacement Slat Offer.
For a limited time we’re offering you an extra 10% off normal trade terms on DEL replacement slats. Available in a range of colours and a solar option, DEL slats are suitable for all automatic pool cover systems using 69mm* slats. Check out the savings. Look at how much more profit you can make when […]Read More
What is eating into the profit margins of your wet leisure business?
There are signs of an economic recovery but many wet leisure businesses are still having a tough time. Why is that happening and what can you do about it?Read More
Customer satisfaction for the wet leisure industry
Customer satisfaction builds word of mouth referrals, a healthier profit margin and can help grow your business. So what issues do you need to consider on this important topic.Read More
Expand your horizons.
Golden Coast support package contains everything you need to sell pools… and saunasRead More
If I see another motivating quote for 2013, I think I might be ill.
A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.Read More
Getting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.Read More