I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.Read More
I’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.Read More
A forecast for the economy in 2013
The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be?Read More
How to sell more to your existing customers
How can your wet leisure business sell more to your existing pool, sauna or hot tub customers and is that more profitable than marketing to new customers?Read More