Without the people who work there, is any business much more than a building and a bank account?

You won’t have to wait long to hear people talking about how important their employees are to their business, how valued and special their staff are. But what can we do to put real meaning behind that and not just pay lip service to the idea?

Running rings around the competition. What London 2012 can teach us about marketing.

It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.