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Direct mail or email? There is still a lot to be said for using the post.

Posted on 12th November 2015 by Jamie

With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?

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Posted in Blog, Traditional Marketing   |   Tags: customers, email, marketing, wet leisure

“I would recommend your business to anyone!” How to get the most out of testimonials.

Posted on 14th May 2015 by Jamie

Great testimonials from your customers can really make your business stand out so are you making the most of them?

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Posted in Blog, Social Media Marketing   |   Tags: customers, facebook, feedback, marketing, pool, recommendations, sauna, spa, testimonials, twitter, website, wet leisure

6 reasons your customers might be going elsewhere.

Posted on 2nd April 2015 by Jamie

A simple, six-point checklist that you should put your business through at least once a year.

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Posted in Blog, Sales and Selling, Traditional Marketing   |   Tags: customers, design, innovation, pool, quality, sauna, service, showroom, spa, staff, wet leisure

A nice little job for the winter.

Posted on 11th December 2014 by Jamie

If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.

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Posted in Blog, Business Planning   |   Tags: CRM, cross selling, customer relationship management, customers, database, loyalty, profitability, spreadsheet, wet leisure

The human touch.

Posted on 11th August 2014 by Jamie

Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?

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Posted in Blog, Digital Marketing, Traditional Marketing   |   Tags: blog, community, customers, facebook, instagram, linkedin, marketing, personality, pool, sauna, social media, spa, twitter

The weather is getting warmer. Now’s the time to turn the heat up.

Posted on 13th May 2014 by Jamie

The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?

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Posted in Industry Insights   |   Tags: customers, events, experiences, hot tub, open day, outdoor, pool, products, retro-fit, sauna, shows, spa, summer, wet leisure

How to boost your sales in a tough market.

Posted on 8th October 2013 by Jamie

Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up.

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Posted in Blog, Sales and Selling   |   Tags: cross sell, customers, enquiries, facebook, linkedin, loyal, marketing, network, pool, sales, sauna, social meida, spa, turnover, twitter, website

The benefits of link building for your web site

Posted on 11th May 2013 by Jamie

Link building for your wet leisure business web site can improve your search engine ranking and bring more customers to your site.

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Posted in Blog, Digital Marketing   |   Tags: blogs, business, content, customers, directories, forums, google, link building, optimisation, pools, quality, ranking, relevant, resource, saunas, search engine, SEO, social media, spas, web site

Holding your own event or open day

Posted on 9th April 2013 by Jamie

Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right?

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Posted in Blog, Traditional Marketing   |   Tags: advert, customers, database, displays, event, location, marketing, open day, pool, PR, radio, sauna, showroom, spa, wet leisure, wet-test

Word of mouth advertising

Posted on 20th March 2013 by Jamie

In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, customers, hot tub, pool, press, promotion, radio, recommendations, sauna, service, social media, website, wet leisure, word of mouth

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