If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.Read More
Getting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool businessRead More
Increasing profitability with cross-selling
This article will look at an extremely useful marketing technique that you could use to expand your pool business. There are many opportunities for cross selling in the wet leisure industry and yet it remains an area that is under exploited.Read More