If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.Read More
Are You Ready for Spring?
It may still feel like winter. The skies might still be grey. But spring starts on the 20th March and that means there will be plenty of pools to open and hot tubs to service. There’s money to be made and businesses to grow, so you better get ready to make the very best of […]Read More
Maintaining customer loyalty
In this article we will look at ways of maintaining customer loyalty in the wet leisure industry.Read More
Getting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool businessRead More
Increasing profitability with cross-selling
This article will look at an extremely useful marketing technique that you could use to expand your pool business. There are many opportunities for cross selling in the wet leisure industry and yet it remains an area that is under exploited.Read More