Golden Coast has appointed Michael Grenfell as an administrator to bring additional business management skills to the company, especially related to marketing, as the company continues its drive for innovation in the UK’s wet leisure industry.
A graduate in Business Management Marketing at Cardiff University, Michael will work closely with his colleagues in business development, a timely appointment as the company will soon unveil its new marketing strategy.
A team player, Michael achieved both Gold and Silver levels in the Duke of Edinburgh’s Award scheme completing expeditions and helping as a volunteer on various projects. He is a keen sportsman, enjoying playing tennis, golf and football, which he has played up to university level, including in an inter-university team while at Cardiff.
“Michael’s marketing degree included relationship management and communications, as well as market research and consumer behaviour, all essential elements of the new marketing approach we have adopted. He brings with him some fresh young ideas that match perfectly our new strategy of innovation, knowledge and commitment to our customers,” said Jamie Adams, Managing Director of Golden Coast.