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“Less is more. Even when it comes to price?”

Posted on 1st August 2014 by Jamie

A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.

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Posted in Industry Insights   |   Tags: business, competitor, customer, internet, margin, online, price, profit, service, wet leisure

What is eating into the profit margins of your wet leisure business?

Posted on 5th December 2013 by Jamie

There are signs of an economic recovery but many wet leisure businesses are still having a tough time. Why is that happening and what can you do about it?

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Posted in Blog, Business Planning   |   Tags: cost, energy, fuel, inflation, margin, overheads, price, profit, transport, wet leisure

Getting the price right

Posted on 8th January 2013 by Jamie

Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.

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Posted in Blog, Sales and Selling   |   Tags: cheap, competition, cost, margin, mark up, price, profit, reputation, service, turnover, value, wet leisure

These aren’t the easiest of times

Posted on 5th September 2011 by Jamie

Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.

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Posted in Industry Insights   |   Tags: benefits, economic downturn, margin, marketing, online, price, promotions, recession, sales messages, value

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