We are looking at the driest summer for 87 years and Britain has just recorded its highest ever temperatures but guess what, as far as pools and hot tubs are concerned, it just seems to be the wrong sort of summer.
Read MoreHow do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?
Read More“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read More‘Showrooming’; good or bad?
Have you ever experienced people coming into your showroom to compare prices with the Internet?
Read MoreWhat is eating into the profit margins of your wet leisure business?
There are signs of an economic recovery but many wet leisure businesses are still having a tough time. Why is that happening and what can you do about it?
Read More‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
Read MoreGetting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.
Read More