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“Less is more. Even when it comes to price?”

Posted on 1st August 2014 by Jamie

A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.

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Posted in Industry Insights   |   Tags: business, competitor, customer, internet, margin, online, price, profit, service, wet leisure

‘Showrooming’; good or bad?

Posted on 7th July 2014 by Jamie

Have you ever experienced people coming into your showroom to compare prices with the Internet?

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Posted in Blog, Business Planning   |   Tags: cheaper, comparing, internet, mobile, online, price, prices, showrooming, wet leisure

These aren’t the easiest of times

Posted on 5th September 2011 by Jamie

Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.

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Posted in Industry Insights   |   Tags: benefits, economic downturn, margin, marketing, online, price, promotions, recession, sales messages, value

Ecommerce: Good or bad for the Wet Leisure Industry?

Posted on 30th May 2011 by Jamie

This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?

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Posted in Blog, General   |   Tags: business, ecommerce, growth, industry, internet, online, pool, selling, web, wet leisure

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