A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read More‘Showrooming’; good or bad?
Have you ever experienced people coming into your showroom to compare prices with the Internet?
Read MoreThese aren’t the easiest of times
Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.
Read MoreEcommerce: Good or bad for the Wet Leisure Industry?
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
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