It’s not a quiet, sensibly paced run in France. It stands for ‘Lands End to John O’Groats’. It’s 1027 miles in 74 hours, on a bicycle. Gives you time to think, I can tell you that.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Responsibility.
Didn’t we used to take our own? Have we given too much away? Isn’t it an important part of being an adult?
Read MoreMirror. Signal. Manoeuvre.
I think that, for businesses, individuals or indeed our entire industry, it’s important to know where we have been in order to plan where we are going.
Read MoreThese are a few of my favourite things.
I think that everyone who works in the industry must have one or two favourite products. It might be something lavish like a moving floor, eco-friendly like a heat pump or just something that works really well like a particular fixing.
Read MoreHey! The sun’s shining.
June has brought us some record breaking weather. It probably hasn’t brought record breaking sales, but all that sunshine certainly hasn’t done our industry any harm. And the season is a long way from over.
Read More8th June. The beginning of a good season or just more ‘silly season’?
I’m not suggesting that the nature of the political party that forms our next government will have an effect on hot tub sales but it would be nice if we could all just settle down and get on with business. Wouldn’t’ it?
Read MoreHas SPATEX ‘turned of age’, or has the industry matured?
The industry show has just celebrated its 21st, we turn 40 this year. Will 2017 be the year the wet leisure industry comes of age?
Read MoreIt says ‘Free Delivery’. I wonder who pays for that?
Free delivery and free returns allow people to shop now, and decide later
Read More“Wet Leisure for Dummies.” There’s no such book.
If you look across the entire sweep of the wet leisure industry, it encompasses a whole raft of skills, technical know-how and areas of specialist knowledge. It’s time that we recognised that and invested in it.
Read MoreThe President of the United Sates is who! Does BREXIT still mean BREXIT?
I’m writing this a couple of days before the American elections and I know that you are reading it a week or two after the results are out and the dust has, hopefully, settled. I feel like I’m doing a topical quiz show that will be broadcast on Dave.
Read More