Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?Read More
“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]Read More
The importance of a mobile-friendly website.
More and more people are searching the web on a mobile device. How does that affect your wet leisure website?Read More
How to write copy for the web
The words are often the most important part of any piece of web-based marketing. This article looks at how you can get them right.Read More
Looking Back at the Year Ahead
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]Read More
Ecommerce: Good or bad for the Wet Leisure Industry?
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?Read More