‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.
Read MoreHow to deal with customer complaints on social media.
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.
Read MoreCustomer satisfaction for the wet leisure industry
Customer satisfaction builds word of mouth referrals, a healthier profit margin and can help grow your business. So what issues do you need to consider on this important topic.
Read MoreWord of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
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