In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…Read More
“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.Read More
The human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?Read More
How to get more connections on LinkedIn.
People in the wet leisure industry have taken to LinkedIn to promote their business and grow their network. Here are some tips on how to get more connections.Read More
How many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.Read More
Business planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.Read More
How to deal with customer complaints on social media.
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.Read More
Back to work after the summer.
How you can use other people’s holidays to boost your sales of spas, saunas and pools.Read More
The benefits of blogging.
A blog can be good fun, it can also mean commitment and hard work so, does your wet leisure business really need to blog?Read More
The benefits of link building for your web site
Link building for your wet leisure business web site can improve your search engine ranking and bring more customers to your site.Read More