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A website doesn’t last forever. Are you keeping up with Google changes?

Posted on 29th May 2015 by Jamie

Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind?

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Posted in Blog, Digital Marketing   |   Tags: google, information, loading time, marketing, navigation, pool, sauna, search engine, SEO, spa, thin content, traffic, website, wet leisure

“I would recommend your business to anyone!” How to get the most out of testimonials.

Posted on 14th May 2015 by Jamie

Great testimonials from your customers can really make your business stand out so are you making the most of them?

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Posted in Blog, Social Media Marketing   |   Tags: customers, facebook, feedback, marketing, pool, recommendations, sauna, spa, testimonials, twitter, website, wet leisure

A simple guide to Google AdWords and pay-per-click advertising.

Posted on 29th April 2015 by Jamie

This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.

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Posted in Blog, Digital Marketing   |   Tags: advert, adwords, campaigns, descriptions, google, keyword, links, marketing, meta, pay per click, ppc, ranked, search, SEO, tags, traffic, website

How videos can promote your business.

Posted on 14th April 2015 by Jamie

Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business.

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Posted in Blog, Digital Marketing, Social Media Marketing   |   Tags: customer, digital marketing, facebook, pool, sauna, SEO, spa, video, website, wet leisure, youtube

How many times must you meet a new customer before you make the sale?

Posted on 3rd April 2014 by Jamie

‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.

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Posted in Blog, Sales and Selling   |   Tags: Advertising, customer, marketing, open day, pool, PR, sauna, showroom, social media, spa, touchpoint, website, wet leisure, word of mouth

Text messaging: simple and cost effective marketing.

Posted on 3rd January 2014 by Jamie

Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.

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Posted in Blog, Traditional Marketing   |   Tags: chemicals, customer, link, marketing, messaging, pool, service, smartphone, SMS, spa, text, website, wet leisure

The importance of a mobile-friendly website.

Posted on 18th October 2013 by Jamie

More and more people are searching the web on a mobile device. How does that affect your wet leisure website?

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Posted in Blog, Digital Marketing   |   Tags: android, device, google, internet, iPad, iPhone, mobile, navigation, optimised, phone, smartphones, tablet, web, website, wet leisure

How to boost your sales in a tough market.

Posted on 8th October 2013 by Jamie

Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up.

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Posted in Blog, Sales and Selling   |   Tags: cross sell, customers, enquiries, facebook, linkedin, loyal, marketing, network, pool, sales, sauna, social meida, spa, turnover, twitter, website

Word of mouth advertising

Posted on 20th March 2013 by Jamie

In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, customers, hot tub, pool, press, promotion, radio, recommendations, sauna, service, social media, website, wet leisure, word of mouth

Improving Google Performance: Basics for pool and sauna businesses

Posted on 8th January 2013 by Jamie

Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.

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Posted in Blog, Digital Marketing   |   Tags: engine, google, headings, hot tub, keyword, optimisation, pool, ranking, sauna, search, spa, term, title, website

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