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Social media has taken over the world! Or is that just fake news?

Posted on 12th November 2020 by Jamie

In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…

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Posted in Featured News, Industry Insights   |   Tags: Advertising, regulate, sauna, social media, wet leisure

“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”

Posted on 14th April 2015 by Jamie

Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.

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Posted in Industry Insights   |   Tags: Advertising, facebook, instagram, likes, linkedin, marketing, pol, sauna, social media, spa, twitter

How many times must you meet a new customer before you make the sale?

Posted on 3rd April 2014 by Jamie

‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.

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Posted in Blog, Sales and Selling   |   Tags: Advertising, customer, marketing, open day, pool, PR, sauna, showroom, social media, spa, touchpoint, website, wet leisure, word of mouth

How to deal with customer complaints on social media.

Posted on 28th November 2013 by Jamie

Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.

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Posted in Blog, Social Media Marketing   |   Tags: Advertising, complaint, customer, facebook, satisfaction, service, social media, twitter, wet leisure, word of mouth

Back to work after the summer.

Posted on 12th August 2013 by Jamie

How you can use other people’s holidays to boost your sales of spas, saunas and pools.

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, business, database, e-mail, facebook, holiday, hot tub, internet, marketing, pool, sauna, social media, spa, summer, wet leisure

Picture your business on Pinterest

Posted on 1st April 2013 by Jamie

One social media platform is driving more website traffic than any other at the moment. Pick up your camera and market your wet leisure business on Pinterest.

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Posted in Blog, Social Media Marketing   |   Tags: Advertising, collections, image, installations, internet, keywords, pictures, pinboard, pinning, Pinterest, pool, products, sauna, spa, style

Word of mouth advertising

Posted on 20th March 2013 by Jamie

In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?

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Posted in Blog, Traditional Marketing   |   Tags: Advertising, customers, hot tub, pool, press, promotion, radio, recommendations, sauna, service, social media, website, wet leisure, word of mouth

How to write a radio advert

Posted on 8th March 2012 by Jamie

Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.

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Posted in Blog, Traditional Marketing   |   Tags: advert, Advertising, local, news, offers, pool, press, radio, sauna, spa, wet leisure

Are You Ready for Spring?

Posted on 6th March 2012 by Jamie

It may still feel like winter. The skies might still be grey. But spring starts on the 20th March and that means there will be plenty of pools to open and hot tubs to service. There’s money to be made and businesses to grow, so you better get ready to make the very best of […]

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Posted in Industry Insights   |   Tags: Advertising, CRM, cross selling, events, loyalty, open day, PR, press releases, shows

Marketing an expensive product

Posted on 5th March 2012 by Jamie

Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.

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Posted in Blog, Business Planning   |   Tags: Advertising, expensive, knowledge, marketing, selling, strategy

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