In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…Read More
“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.Read More
How many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.Read More
How to deal with customer complaints on social media.
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.Read More
Back to work after the summer.
How you can use other people’s holidays to boost your sales of spas, saunas and pools.Read More
Picture your business on Pinterest
One social media platform is driving more website traffic than any other at the moment. Pick up your camera and market your wet leisure business on Pinterest.Read More
Word of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?Read More
How to write a radio advert
Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.Read More
Are You Ready for Spring?
It may still feel like winter. The skies might still be grey. But spring starts on the 20th March and that means there will be plenty of pools to open and hot tubs to service. There’s money to be made and businesses to grow, so you better get ready to make the very best of […]Read More
Marketing an expensive product
Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.Read More