Even as we begin to see how the world has changed, it changes again. It feels as if we are standing on shifting sands with little idea of what tomorrow might bring.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
It’s a family affair.
A lot of wet leisure businesses are family businesses, as ours is. What’s it like being in business with your father, your brother, sister or aunt? What is it like when your boardroom table is also the kitchen table?
Read MoreHow good a year was that?
2021, like every year, was ushered in with a host of predictions. In the Chinese calendar it was the year of the Ox forecasting good fortune and hard work. The UN designated 2021 as International Year of Peace and Trust and the UK media saw 2021 as the year that vaccines would save our summer, […]
Read MoreA climate for change.
We are certainly a solar powered industry but can you have too much of a good thing and should we be investing in a better future?
Read MoreA short history of summer.
This season is set to be a memorable one for our industry, which set me thinking back over summers that have been.
Read MoreA toe in the water.
Our industry got out of the blocks early this year and we all know what it will take to make 2021 a fantastic season so, is it going to happen?
Read MoreWhat do meditation apps, online fitness and the wet leisure industry all have in common?
The Wet Leisure Industry Survey Report came out last month and it shows the massive affect that COVID has had on our industry. It made 2020 a year like no other. In fact, for some wet leisure businesses, it made it the best year they have ever had.
Read MoreWe talk about how the pandemic has changed our businesses and our society but surely what matters most is how it might have changed us as people.
I guess everyone thinks of himself or herself as ‘normal’ but what might the new sort of normal person be like?
Read MoreSocial media has taken over the world! Or is that just fake news?
In 2011 our industry survey reported 46.9% of wet leisure businesses as active on social media. By 2019 that had jumped to…
Read MoreWell, here we all are then. Normal, version 2.0
It doesn’t look normal. It doesn’t feel normal. And I’m not really sure how new it is. On the other hand, I know of something that is definitely new and I’m pretty sure will become normal in the pool maintenance business.
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