A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.
Read MoreBusiness premises and showrooms
Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Read MoreThe importance of your website
Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site.
Read MoreHow’s 2012 been for you; we really want to know.
It is feeling as if 2012 has been ‘winterised’ now. Its covers are on and it’s been put away for another year. But how have the last twelve months been? We’d like you to tell us all about it in our annual survey of the whole wet leisure industry; more on ‘how’ and ‘why’ later. […]
Read MoreIt’s going to be a long, hard winter
It’s going to be a long, hard winter. The best thing to do might be to curl up with a good book. And here it is. As you can see we’ve been collecting our thoughts on a subject that we think makes the difference between success and failure for any business. We have put together […]
Read MoreMarketing for the future.
Golden Coast has been a part of the wet leisure industry for more than 35 years. During that time, the family run business has seen many changes, so is it any wonder they are currently leading the way when it comes to the use of online and social media marketing within the industry?
Read More“That’s summer down the d-rain.”
That was the headline in The Sun newspaper on 7th July 2012. Say what you will about The Sun, sometimes they sum up our nation’s mood in just a few words and in this instance it feels like they summed up our industry’s mood as well. To quote from the BBC Weather service, “The year […]
Read MoreHow might the 2012 Olympics affect my wet leisure business?
The 2012 Olympics is perhaps the biggest event on the calendar this year but what threats and opportunities does it pose for your wet leisure business?
Read MoreRunning rings around the competition. What London 2012 can teach us about marketing.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.
Read MoreStop worrying, start selling – 4 ways to take control
I don’t know about you, but I’m sick and tired of being at the mercy of the weather. Don’t get me wrong: I love the Wet Leisure industry. It has always been my family trade, and our father’s before us. It’s in our blood.
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