If you could do with some added profits in your pool, spa or sauna business then solving these little errors could add up to a real difference.
Read MoreCost effective marketing materials
Everyone needs some marketing materials but these days budgets are often tight so how does your wet leisure business make the most of what you have to spend.
Read MoreWe are all in the same boat
So why isn’t everyone sinking and what can you do to stay afloat? It really is getting hard to imagine that things in the wet leisure industry could get any worse. There are things that can be done, but lets have a look at the problems we all face.
Read More6 things to do in difficult times
In this article, advice on 6 simple things to think about as you steer your wet leisure business through these difficult times.
Read MoreDon’t be afraid to sell. How to sell more and enjoy it
Some people are better at selling than others but everyone can be a better salesperson. Here are some tips on how your pool, sauna or hot tub business can sell more.
Read MoreHow to sell more to your existing customers
How can your wet leisure business sell more to your existing pool, sauna or hot tub customers and is that more profitable than marketing to new customers?
Read MoreIt never rains, but it pours
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a […]
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreMarketing an expensive product
Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.
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