The 2012 Olympics is perhaps the biggest event on the calendar this year but what threats and opportunities does it pose for your wet leisure business?
Read MoreRunning rings around the competition. What London 2012 can teach us about marketing.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.
Read MoreStop worrying, start selling – 4 ways to take control
I don’t know about you, but I’m sick and tired of being at the mercy of the weather. Don’t get me wrong: I love the Wet Leisure industry. It has always been my family trade, and our father’s before us. It’s in our blood.
Read MoreStainless steel pool fittings
Our stainless steel pool fittings are designed and manufactured by Pahlen of Sweden, a company with more than 40 years experience in the manufacture of quality products for swimming pools
Read MoreLittle things that can make a big difference to your profits
If you could do with some added profits in your pool, spa or sauna business then solving these little errors could add up to a real difference.
Read MoreNetworking and the wet leisure industry
Networking is a way of making new business relationships and meeting new potential customers so how can it work for you and your wet leisure business?
Read MoreCost effective marketing materials
Everyone needs some marketing materials but these days budgets are often tight so how does your wet leisure business make the most of what you have to spend.
Read MoreHow to write a newsletter
Newsletters keep your wet leisure business in touch with its customers and keep them informed of your latest products and services. This article gives some advice on how to write one.
Read MoreSetting up your Twitter account
If you’re smart, Twitter presents a fantastic opportunity to gather market intelligence, build profitable relationships and find new customers for your pool, sauna or hot tub business. But where do you begin?
Read MoreWe are all in the same boat
So why isn’t everyone sinking and what can you do to stay afloat? It really is getting hard to imagine that things in the wet leisure industry could get any worse. There are things that can be done, but lets have a look at the problems we all face.
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