Getting the words right for Twitter, Facebook and Linkedin can help pool, spa or sauna businesses make the most of social media.
Read MoreThe importance of your website
Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site.
Read MoreKEEP CALM AND CARRY ON?
That’s the last thing you should do. The world changes all the time. If you don’t stay abreast of the changes and make the most of new opportunities you might get left behind. This month we look at diversification and what that might mean for your business.
Read MoreCustom build control panels
In addition to ‘off the shelf’ control panels, we can also design and produce custom made panels tailored to meet the needs of individual projects.
Read MoreHow to retain and motivate your staff even if you can’t pay them more
Keeping your best staff is important for your wet leisure business and money needn’t be the key factor.
Read MoreRunning rings around the competition. What London 2012 can teach us about marketing.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.
Read MoreStainless steel pool fittings
Our stainless steel pool fittings are designed and manufactured by Pahlen of Sweden, a company with more than 40 years experience in the manufacture of quality products for swimming pools
Read MoreIt never rains, but it pours
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a […]
Read MoreThe Hosepipe Ban; how the water shortage affects wet leisure
There is concern and confusion in the industry about what the drought measures actually are and how they will affect us. The facts aren’t great, but they are better than the rumours. What are the facts? Seven water companies across south and eastern England are introducing hosepipe bans from Thursday, 5 April 2012. These are: […]
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
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