So why isn’t everyone sinking and what can you do to stay afloat? It really is getting hard to imagine that things in the wet leisure industry could get any worse. There are things that can be done, but lets have a look at the problems we all face.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Facebook marketing: getting started
You’ve decided to market your wet leisure business on Facebook; where do you start? This article is a practical guide to your first steps.
Read MoreReasons to be cheerful; one, two, three, four…
Summer has officially begun, so it’s time to look on the bright side and make the most of the season that we are in. The Jubilee weekend has come and gone; the Olympics are yet to come.
Read MoreHow to use LinkedIn: the basics
As the most popular website for business networking, LinkedIn has several possible uses for people working in the wet leisure industry. This article is aimed at getting you up and running.
Read MoreCalorex leads the way
Buying a cheap heat pump often sounds like a great deal but chances are that over time it will cost a lot more by way of poor performance, higher running costs and component failures. Produced by Calorex, Pro-Pac heat pumps are specifically designed for the UK climate and offer a range of key benefits including; […]
Read More6 things to do in difficult times
In this article, advice on 6 simple things to think about as you steer your wet leisure business through these difficult times.
Read MoreDon’t be afraid to sell. How to sell more and enjoy it
Some people are better at selling than others but everyone can be a better salesperson. Here are some tips on how your pool, sauna or hot tub business can sell more.
Read MoreHow to sell more to your existing customers
How can your wet leisure business sell more to your existing pool, sauna or hot tub customers and is that more profitable than marketing to new customers?
Read MoreHow to write a mailshot
An article on how to write a mailshot for your wet leisure business, making it an effective piece of marketing for customers interested in pools, saunas or spas.
Read MoreIt never rains, but it pours
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a […]
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