Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.
Read MoreTop tips for direct mail
What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.
Read MoreLooking Back at the Year Ahead
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]
Read MoreIn the Spotlight
Getting the right lighting in a pool can make a massive difference. From creating a chilled out and relaxed atmosphere through to colour changing light shows for parties, getting the right lighting system can change the way a pool is used, all with the flick of a switch.
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
Read MoreAdvertising – what’s the benefit?
This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?
Read MoreNecessity is the mother of all invention
Necessity is the mother of all invention, or so they say. Just over twelve months ago we established that there was a growing need for the wet leisure industry to take charge of its reputation online.
Read MoreEcommerce: Good or bad for the Wet Leisure Industry?
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
Read MoreTo diversify or not?
This article will look at diversification in the wet leisure industry. Is it a good or bad idea? What possible areas could you diversify into, or should you remain loyal to your core business?
Read MoreThat warm glow – new lighting products
Shedding some new light on pools is the latest addition to the LED lighting range, the Spectravision, which is available in two models, one producing a pure moonlight white, with the other offering 16 magical colours.
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