I don’t know about you, but I’m sick and tired of being at the mercy of the weather. Don’t get me wrong: I love the Wet Leisure industry. It has always been my family trade, and our father’s before us. It’s in our blood.
Read MoreIt never rains, but it pours
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a […]
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreHow to write a radio advert
Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.
Read MoreTop tips for direct mail
What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.
Read MoreLooking Back at the Year Ahead
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]
Read MoreNEW Evolve Saunas
Swedish manufacturer Tylö has taken the brief to continually evolve its range of sauna cabins quite literally, by announcing the launch of the new ‘Evolve’ collection
Read MoreA Lasting Partnership
It all began in a wooden shed in Halmstad, Sweden in 1950 when, at the age of 22, Sven-Olof Janson started a company called AB El-spiraler, spinning coils for electrical elements.
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
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