The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business or just hope for a brighter forecast?
Read MoreI’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.
Read MoreIf I see another motivating quote for 2013, I think I might be ill.
A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.
Read MoreHow’s 2012 been for you; we really want to know.
It is feeling as if 2012 has been ‘winterised’ now. Its covers are on and it’s been put away for another year. But how have the last twelve months been? We’d like you to tell us all about it in our annual survey of the whole wet leisure industry; more on ‘how’ and ‘why’ later. […]
Read MoreKEEP CALM AND CARRY ON?
That’s the last thing you should do. The world changes all the time. If you don’t stay abreast of the changes and make the most of new opportunities you might get left behind. This month we look at diversification and what that might mean for your business.
Read MoreIt’s going to be a long, hard winter
It’s going to be a long, hard winter. The best thing to do might be to curl up with a good book. And here it is. As you can see we’ve been collecting our thoughts on a subject that we think makes the difference between success and failure for any business. We have put together […]
Read More“That’s summer down the d-rain.”
That was the headline in The Sun newspaper on 7th July 2012. Say what you will about The Sun, sometimes they sum up our nation’s mood in just a few words and in this instance it feels like they summed up our industry’s mood as well. To quote from the BBC Weather service, “The year […]
Read MoreStop worrying, start selling – 4 ways to take control
I don’t know about you, but I’m sick and tired of being at the mercy of the weather. Don’t get me wrong: I love the Wet Leisure industry. It has always been my family trade, and our father’s before us. It’s in our blood.
Read MoreWe are all in the same boat
So why isn’t everyone sinking and what can you do to stay afloat? It really is getting hard to imagine that things in the wet leisure industry could get any worse. There are things that can be done, but lets have a look at the problems we all face.
Read MoreReasons to be cheerful; one, two, three, four…
Summer has officially begun, so it’s time to look on the bright side and make the most of the season that we are in. The Jubilee weekend has come and gone; the Olympics are yet to come.
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