If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read More“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read MoreIt seems our industry is solar powered, but how efficient are we being?
The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?
Read More“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
Read MoreWhat does SPATEX, the Wet Leisure Survey and German scientists have in common?
We are constantly trying to tell the future, aren’t we? But the future is made up of so many different things that the picture is often unclear. Well, the three sources above seem to agree on something.
Read MoreThe weather report or the Wet Leisure Survey?
Looking forward to next year, both of these two things are going to be important for managing your business but to be honest, you can only really influence one of them.
Read MoreThe sun has had his hat on, and about time too.
We are probably past the best of it now, but according to the Met Office, this summer contained the longest unbroken spell of good weather that the UK has seen since 1976.
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