The Vortex 4 is the latest innovation from Zodiac that has taken the automatic pool cleaner market by storm, rapidly establishing itself as our top performing cleaner of all time. But don’t just take our word for it, see what our customers think…
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Necessity is the mother of all invention
Necessity is the mother of all invention, or so they say. Just over twelve months ago we established that there was a growing need for the wet leisure industry to take charge of its reputation online.
Read MoreHow do rising running costs affect Wet Leisure?
This article will explore the rising energy costs in running a pool, spa or sauna, the importance of energy efficient pool construction and the use of alternative, renewable energy for pool heating.
Read MoreEcommerce: Good or bad for the Wet Leisure Industry?
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
Read MoreYour marketing strategy for the coming year
This article will look at how marketing is important to your pool business and explore some of the ways that you can begin to market your business successfully or improve the Marketing Strategy that you already have.
Read MoreIncreasing profitability with cross-selling
This article will look at an extremely useful marketing technique that you could use to expand your pool business. There are many opportunities for cross selling in the wet leisure industry and yet it remains an area that is under exploited.
Read MoreTo diversify or not?
This article will look at diversification in the wet leisure industry. Is it a good or bad idea? What possible areas could you diversify into, or should you remain loyal to your core business?
Read MoreAdding value to your pool proposal
This article will look at various ways that you can add value to your pool proposal.
Read MoreFinishing Touches in and around the pool
The ability to have an entirely matching swimming pool hard landscape surround – from patio paving to the coping stones at the water’s edge – can be achieved through Golden Coast and the range of Cranbourne Stone pavings.
Read MoreComment on SPATEX 2011
Our return to SPATEX 2010 worked well for us with a new stand in a different location upstairs on the balcony. As a company we are committed to help drive our industry forward and to create sustainable and better profits for all so our focus at the show was on innovative new products supported by […]
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