There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
Read MoreSpectravision LED Display Kit
Talking to customers about how effective LED lighting is and trying to explain the dramatic effect it will have on their own pool can be difficult without being able to actually demonstrate it.
Read MoreMarketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
Read MoreHow many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.
Read MoreReplacement Slat Offer.
For a limited time we’re offering you an extra 10% off normal trade terms on DEL replacement slats. Available in a range of colours and a solar option, DEL slats are suitable for all automatic pool cover systems using 69mm* slats. Check out the savings. Look at how much more profit you can make when […]
Read MoreWhy use Darlly Filter Cartridges?
Using inferior filter cartridges is a major source of problems. Not only do they fail to give users the water quality and clarity that is so essential to the pool and spa experience but they are a false economy.
Read MoreText messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.
Read MoreBusiness planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.
Read MoreThe weather report or the Wet Leisure Survey?
Looking forward to next year, both of these two things are going to be important for managing your business but to be honest, you can only really influence one of them.
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