In this article we will look at the process to go through to design an effective press advertisement for your wet leisure business.
Read MorePositive Predictions for 2012
The Mayans may well be wrong. It seems as if its part of human nature to try and look into the future and 2012 has gathered more attention than most years. Nostradamus and the Mayans both took a particularly gloomy view but I for one am betting they’re wrong. Working on the assumption that the […]
Read MoreSocial Media lectures at SPATEX
Aren Grimshaw talks about Social Business, the business of helping companies and organisations integrate social media with other marketing activity in order to become or maintain themselves as leaders in their field.
Read MoreBusiness planning for the year ahead
In this article we will look at business planning for the coming year and some of the issues you should consider in your wet leisure business plan.
Read MoreTop tips for direct mail
What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.
Read MoreLooking Back at the Year Ahead
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]
Read MoreSocial Media marketing
In this article we will look at Social Media Marketing; what it is, how it works and what it might be able to do for you and your wet leisure business.
Read MoreHow to handle a recession
In this article we will look at doing business during a recession; how you can minimise the risks and perhaps even spot opportunities.
Read MoreWhat’s around the corner?
5 things to think about in October… Autumn officially began just a few days ago. Leaves are falling off the trees and winter pool covers are going on. If you want a cold shower after your sauna it won’t be long before you just have to step outside. October seems to feel like a time […]
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
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