The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business?
Read MoreSunny with a chance of profit?
The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business or just hope for a brighter forecast?
Read MoreSome overall trends in the Leisure Market
Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends.
Read MoreWhat Women Want
According to a recent survey, women are the primary decision maker in purchasing decisions in 85% of households. Are you listening to them?
Read MoreHolding your own event or open day
Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right?
Read MorePicture your business on Pinterest
One social media platform is driving more website traffic than any other at the moment. Pick up your camera and market your wet leisure business on Pinterest.
Read More3 tips for better business in 2013
In this article we look at three areas that anyone who wants to grow their pool, spa or sauna business in 2013 should focus their attention on.
Read MoreWord of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read MoreI’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.
Read MoreExpand your horizons.
Golden Coast support package contains everything you need to sell pools… and saunas
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